Girl's life: February 2026 Elegant Rose - Working In Background

Friday, February 27, 2026

❤︎‬Why i'll never buy official lizlisa(and other "himekaji" brands)❤︎‬

Hellow everyone! :wave: Sorry for being absent!!! I am in my second semester of college and my freelance art venture has made me very busy:( So I havent had the chance to truly sit down and write (I also didn't know what to write). But now i'm here and its all fine and dandy~! :)
Now onto the thing I want to talk about: Why i'll never buy official lizlisa! (and other "himekaji" brands)
I put quotation marks on himekaji because most of these brands are not himekaji brands but fast fashion brands that stocks the most popular thing at the moment. Lizlisa, other stores that stocked himekaji as well as gyaru brands in general now focus on jirai kei/ryousangata clothing now. Y'know why? cuz its a trend now! These fast fashion stores follow trends! Lizlisa, dear my love, ect are not himekaji brands but trendy brands, brands that follow trends. Hot Topic is also similar. It used to have a lot of emo stuff and now it has a ton of anime, sanrio, FNAF and other Hot topics.
My second point is that lizlisa clothing is low quality. Buttons fall of and their shoes especially peel a lot :scared:

My second point is that it's just way to expensive to buy vintage/second hand lizlisa. There are several people on mercari, depop, ebay that are wanting 200$+ for a single piece of clothing even if it's damaged. It's just insane. You can call me a cheapskate but i'm not buying that no way! Back when these pieces first released they were way cheaper so it's just not fair to resell them for more especially if it's not in perfect condition.
My third point is that gyaru is trend currently and that's why it's gotten so expensive secondhand. I saw a post on the jfashion subreddit talking about a person that is willing to trade gucci for lizlisa, jesus diamante, or la parfait pieces. These brands will never be worth that much. Lizlisa and these other brands are fast fashion well... gucci kinda is too but gucci will be expensive forever, it's designer. Lizlisa? who knows when the gyaru trend will die and these pieces will be worth 30$ again.
I also enjoy hunting for things that could work in a himekaji c*de. It's fun being super excited when you see the perfect dress or shoes for much cheaper. I found some pieces at burlington, marshalls, JCpenny, and at flea markets. I hope I convinced you. I don't want to support these scalpers and you shouldn't either! Thanks~ :)

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